Animatic Storyboard

StoryBoard

Our video is suppose to give our artist the image of being a male gaze and sexy and seductive. We will shoot our star in text in such a way to make her appeal to male and female audiences; we want both sexes to admire the image. The close ups of her and her body will reinforce this. We have decided to theme our video along the narrative and conceptual music video types. The narrative reading of the video will be that there is a lonely girl looking for her ‘love’. We try to portray her as lonely by giving her long shots in London making her look small and isolated. She then goes around London having imaginations that there is a boy with her, this also happens when she is at home in her bed, she thinks that there is a boy there but we will edit it in a way to make him disappear and seem to be an illusion. The conceptual reading of this is that throughout the video the feathers are falling and gradually throughout they’re falling more and more quickly and by the end they hit the floor this is significant because it shows the girls realisation that she does not need a boy. She is a fallen angel and this is what the feathers symbolise but she could also be seen as a guardian angel as he looks over other people.

Digi Pack Analysis

Ciaras newest album cover is very simple, using basic colours. This focuses on the artist. As she is dressed in dark colours, it contrasts the white background on the back cover. The dark colour is also constant on her website. Although this cover is less feminine than her other covers and website, suggesting she is trying to re-brand herself.

Website Analysis

Ciara is one of our influences for our artists brand image. On her website, it is clearly targeted at the female audience because there is makeup and fashion tutorials. The colour scheme on the website ranges over white, black and pink. These colours imply femininity and also a seductive theme. The website provides her fans with updates on pictures and news of what and where she is heading. For example her tour dates and interviews are all available to view. It is also linked to iTunes, making it easier for audiences to purchase her songs, as well as this you can buy merchandise, like t-shirts and hats.The colours and font is constant through her website and album cover.

Mariah Carey is another influence we have modeled our artist around, due to the similarities in style and music genre. Her website similarly to Ciaras offeres her fan base merchandise and a link to iTunes to purchase her music. The theme of her website has differed to each album that has been released, however the constant colour and theme is gold and butterflies. Again similarly to Ciara, there is a news reel, keeping the audience up to date on what she is releasing and when she is touring etc.




When creating our own website for Yasmin, we are going to use similar layouts to these artists. They show off the artist, in a sexualised way which appeals to women as they are presented as fit and sexy. As well as this we will include links to her soundcloud and social network sites so that her audience can keep up to date of where and when she is performing.

Timeline

Weather check

Artist Inspiration

These are the three main artists, which we are going to develop our artists image around. The traits of their images appeal to both the female and male audience. For women, they are all portrayed as being independent, sexy, strong women, this also appeals to the male audience through the male gaze and being sexy and admirable. Each of these artists have been successful, in the R n B genre through many years this is why we have chosen them to base our artists image on. 

 

Aaliyah-
Was a sexy RnB/HipHop/Soul artist active in the 90's. She was a fashion icon and was seen and portrayed as a male gaze. Her songs revolved around matters of the heart and relationships which is similar to our song and we can see a gap in the market for a soulful young new artist that can be sold through her sex appeal and looks.



Mariah Carey-
A successful artist who is still widely recognised. She is seen as a male gaze even now when she is 44 years old this breaks the conventions that for a artist to be sexy they have to be young. They ways her body is shot in this particular video with the silhouettes and soft focuses are what we would like to re create in our video.



Ciara-
She is a sexy HipHop/Soul artist who is a strong female figure and is expressive with her dancing. This video and "Body Party" have a lot of shot types that we are thinking of re creating. We think that all 3 of these artists have traits that we would like to give our artist we want to shoot her video in a way that would portray her as a male gaze.

Lyrics Anlaysis- "Subtle"

0:00-0:10- Instrumental

Woaaahhh

nooo 

Verse 1- 0:25
Been waiting for you all day long

Been wondering what's taking so long

Can't wait to hear the sound of your voice

as my head hits the pillow

I'm really getting tired of texting

I need to hear from you though 0:51

	Overlaps

 

chorus- 0:50

In wanna laugh chill talk play run

pre-tend that I'm

Right there talk-ing-in-your-ear

1:02

baby lets laugh chill talk play run

pre-tend that I'm

Right there talk-ing-in-your-ear 1:15

1:16

Can we cup cup cup cup cake cake cake cake

cup cup cup cup cake cake cake cake(x3)

1:22, 1:29, 1:35

Verse 2- 1:43

So why have I got you on the phone

Baby  tell me what's been going on

So glad I get to hear your voice

As my head hits the pillow

I really wish that I was there

cause i need to be with you though 2:07

Overlaps

chorus-2:06

Baby lets laugh chill talk play run

Let's pretend that I'm

Right there talk-ing-in-your-ear(repeated x2)

Baby lets laugh chill talk play run

Let's pretend that I'm

Right there talk-ing-in-your-ear

Can we cup cup cup cup cake cake cake cake

cup cup cup cup cake cake cake cake(x3)

3:00-3:12 - End Instrumental


Analysis-
When listening to the song, we was very aware of it's slow pace. This sets the pace in which our video will follow. The beat is very repetitive, allowing us to create repetitive visuals for the audience. During the beginning clicking is heard, this can be used and shown on screen. "Lets chill" suggests the soulful mood of the song, so in the video it will be very calming with easy visuals as well as a narrative. The narrative will not be created to make the audience think much, instead we will stick to a classic narrative so it is easy to follow.

The repeated chorus is most likely going to be used for the conceptual clips, so the verses can be portrayed in the narrative of the star in text not being able to be with someone she loves.

Perspective cheat