Website Analysis

Ciara is one of our influences for our artists brand image. On her website, it is clearly targeted at the female audience because there is makeup and fashion tutorials. The colour scheme on the website ranges over white, black and pink. These colours imply femininity and also a seductive theme. The website provides her fans with updates on pictures and news of what and where she is heading. For example her tour dates and interviews are all available to view. It is also linked to iTunes, making it easier for audiences to purchase her songs, as well as this you can buy merchandise, like t-shirts and hats.The colours and font is constant through her website and album cover.

Mariah Carey is another influence we have modeled our artist around, due to the similarities in style and music genre. Her website similarly to Ciaras offeres her fan base merchandise and a link to iTunes to purchase her music. The theme of her website has differed to each album that has been released, however the constant colour and theme is gold and butterflies. Again similarly to Ciara, there is a news reel, keeping the audience up to date on what she is releasing and when she is touring etc.




When creating our own website for Yasmin, we are going to use similar layouts to these artists. They show off the artist, in a sexualised way which appeals to women as they are presented as fit and sexy. As well as this we will include links to her soundcloud and social network sites so that her audience can keep up to date of where and when she is performing.