Contact with Artist

We found our unsigned artist through Twitter, and mutual friends. As she is local Yasmin, was the most convenient artist to use. These are our first emails between us and her, discussing the terms and conditions of the video. She gave us permission to use her original song "Subtle".

Video team












Artist










Video Team

Artist

Music video ideas

http://m.youtube.com/watch?v=GS_K2eg7Gx8 

Super rich kids- frank ocean

Narrative video of small children dressed up like adults, going to work, going to restaurant and a bar 

http://m.youtube.com/watch?v=p-DNPJLaLis

In vein- rick Ross

Conceptual/performance 

Performers are singing/rapping in the centre of the shot and other things are going on

Performers only present when vocals are needed 

Conceptual images correlate to the music being played 

Successful music video  

Where do you see things that relate to the music(synthathesia) 

Level 4- 32-40 excellent in most

Level 3- -31 

1)Back to basics- 

-good lip syncing 

-relevant location

-relevant casting

-looks professional (expensive) 

-good cuts 

-good lighting 

-the artist 

We see good use of synthathesia when black and white is used and the old fashioned music instrument. & body popping is in time with the music. 

Level 4- 38marks 

4)i love it- 

-good editing

-matches song 

-pacey

-cutting closer 

-variety 

-confidence actor 

-close ups 

-strong sense of image (rebellious) 

Good synthathesia old fashioned music and visuals. Tapping of the foot in time with the music. 

Level 4- 32marks 

3)like you-  

-original/creative 

-shot well 

-goes with the beat

-variety 

-relevant having fun/child like 

-image for the band childish 

-close ups 

-DIY/ appealing artistic interpretation

-blur coffee & tv/intertextual 

Level 4- 33marks 

2)Warriors dance-

-creative

-cut well/ on beat 

-narrative 

-believable club scene 

-props 

-good campaign 

-editing was good/jump cuts 

-understand the audience 

-good performance 

Level 4- 37marks 

Different angles/ variety of shots 

Teardrop-

Heartbeat- someone in a hospital bed 

Then people enter the room and becomes a performance video in the hospital room with the lady singing other people dancing very slow paced and slow motion dancing 

Person in the bed wakes up 

What makes a successful music video- 

Synthaesthesia-

Level 4= 32-40 

1. Back to basics= 38

Rap

Lip syncing well

Different shots, close ups, variety of angles 

Body popping goes with the song/beat

Framing

Rule of three- road, dancer

Black and white- old instrument 

Lighted well

Urban location 

London- culture 

The client performing 

2. Icona pop= 33

Narrative irrelevant 

Good use of colours 

"Fun"

Lip syncing isn't always in time 

Looks to young 

Neon - electric 

Cuts to the beat 

Zooming cuts- cutting closer 

Freedom, rebellion- image 

Confident performance

3.tonic=36

Creative 

music goes with beat mostly 

Money "pays his rent" 

Plasticine models of the band 

Shots 

Fun/childlike image for the band 

DIY- own artistic piece 

Closeups 

Variety of shots 

Live concept

  

Coffee&TV- blur 

Intertexual reference

4.warriors dance/rabbit = 34

Narrative 

Not much dancing for a dance track 

Good lighting in dance clip 

Different shots 

Dance colouring 

Enough people in the club 

Dj

Elliptical shots- trippy

Mine acting 

Confidence 

Multiple angles 

Multiple angles- 12

SYNTHATHESIA

indie 

Desert

Heartbeat 

Breaking out of reality 

Leaving work 

Going to somewhere calm/peaceful

Being with someone spiritually/ physically 

Les mis- working/ mining 

Gaga Album Cover

To complete this we used photoshop. We cut out the glasses from the original cover and cropped and then pasted it around the picture of Morgan wearing sunglasses. We had to transform the adjustments to fit the glasses and widen Morgan's head.

Digipacks

The digipack for this music video is very professional and the lip syncing is almost completely accurate, the look and image of the person in the video fits the rap/hip-hop genre. Although the other artwork for the album cover is not as clear in showing this genre it still has a professional look.

Overall all taking into consideration the whole campaign i feel like this video and digipack are more successful in creating brand and identity because there is a very clear rock/metal genre and the album cover suggests this as well. The video is not as professionally shot as the other one but this campaign has been more successful in giving a genre and image.

Mark Scheme

Mid A
Variety of shot types, a lot of close ups included. Links well for a conceptual video however blurs with performance as it shows the artist.
Edited to the beat well and relative to the genre.
Well framed, and good use of rule of three.
To improve- lip syncing is not in time in all shots.




Low A
Good performance video
Shots show band, close up on instruments and shows the audience.
Suggests the atmosphere of the bands concerts.
To improve- Lip syncing is not accurate
Repetitive shots not very original.

Goodwin's Analysis

Michael Jackson's "thriller" is very famous for creating the narrative music video. It involves what is commonly used in films, for example a love interest who is sexualised in parts of the film. "Thriller" is the genre of the narrative as well as the song linking the two. The video is very long as there is an introduction with dialogue before the actual song begins. 

Ed Sheerans "drunk" video is a performance video. It shows him interacting with his audience showing the relationship they have which gives him a positive review for his concerts. The music is not in sync with him in the video which may be because of the title drunk so it is not clear. The shots are very fast paced and have quick cuts to suggest the atmosphere at his performances. 

The clips used in Vance joys "rip tide" make it a conceptual video. The clips are relative to the lyrics but are not in sync with it. The woman shown singing the song is irrelevant as it is a male artists song. A lot of the clips as well as linking to the lyrics have other meanings depending on people's interpretations.

Sub culture-

Definition- a smaller group of people with similar beliefs and interests within a large culture however are more specific and varied.

Types of music videos- Goodwins analysis (Morgan)