Digipacks

The digipack for this music video is very professional and the lip syncing is almost completely accurate, the look and image of the person in the video fits the rap/hip-hop genre. Although the other artwork for the album cover is not as clear in showing this genre it still has a professional look.

Overall all taking into consideration the whole campaign i feel like this video and digipack are more successful in creating brand and identity because there is a very clear rock/metal genre and the album cover suggests this as well. The video is not as professionally shot as the other one but this campaign has been more successful in giving a genre and image.