Making Merchandise

09/12/2014

 Today I have edited together the first 50 seconds rough copy of our music video with a few test filters and transitions. As well as this I have filled in a lot of the website pictures and edited the text and layouts to fit our artists brand image.

Test shots

Here are some of our artists test shots, which we took. We used this time to confirm dates and rehearse the lyrics, so that the lip syncing is accurate.

Risk Assessment

Risk	How to prevent it
The train station and London can get busy, during rush hour and at other peak times. As we will be travelling to London with a group of people we need to ensure that no one gets lost or hurt.	Our mobile phones will play a large part in making sure we have constant contact with each other in case someone gets lost, as well as this we all need to make sure that if anyone needs to split from the group they stay with at least one other member of the group.
The equipment is very expensive and therefore is at a risk of theft and damage.	We need to keep hold of the equipment at all times, and ensure when it is not in use that it is securely put back in the case and locked. In the group we will set equipment to individual people to be in charge of so we can keep track of it.            When using the camera and tripod we need to make sure that it is secure so that it does not get damaged or broken.

Back Up Recce

Our back up location for the bedroom shots, is at another bed room, which we have received permission to use from Megan Jones. The room has the same colour scheme that we want to use, so if our first location is unavailable we can still follow with our original plans. To travel here we would all need to travel by car as the location is far from our actors home and we are unable to get there by public transport. This may cause issues because as well as our actors we have a production team, for make up and costume so not every one may be available to travel.

As London security can be very strict and difficult to gain permissions, we have decided on other locations in the city that we can use as back ups. Covent garden often has street acts so this will work well instead of  South Bank. It is not the best choice as it is very busy with tourists this meaning that theft can be a large risk here. 

Leciester Square is often packed with people, which makes it a suitable back up location as well. The square is very popular and is often holding events like premiers etc, meaning that we may have to receive permission to film here.

Mark scheme

Lighting

Editing

Genre

Image

1.) Kesha 

level 3

The album cover is more dark and gothic than the video. Different fonts are used. 

The genre is not clear as the tasks seem aimed at different target audiences. Focus on the artist in both.

Repetition- style motif.

2.) artic monkeys

Level 3 28, 6

Constant brand identity 

Black and white is irrelevant 

3.)she wants revenge 

level 2 24, 8

Red colour scheme 

Animatic Storyboard

Digi Pack Analysis

Ciaras newest album cover is very simple, using basic colours. This focuses on the artist. As she is dressed in dark colours, it contrasts the white background on the back cover. The dark colour is also constant on her website. Although this cover is less feminine than her other covers and website, suggesting she is trying to re-brand herself.

Website Analysis

Ciara is one of our influences for our artists brand image. On her website, it is clearly targeted at the female audience because there is makeup and fashion tutorials. The colour scheme on the website ranges over white, black and pink. These colours imply femininity and also a seductive theme. The website provides her fans with updates on pictures and news of what and where she is heading. For example her tour dates and interviews are all available to view. It is also linked to iTunes, making it easier for audiences to purchase her songs, as well as this you can buy merchandise, like t-shirts and hats.The colours and font is constant through her website and album cover.

Mariah Carey is another influence we have modeled our artist around, due to the similarities in style and music genre. Her website similarly to Ciaras offeres her fan base merchandise and a link to iTunes to purchase her music. The theme of her website has differed to each album that has been released, however the constant colour and theme is gold and butterflies. Again similarly to Ciara, there is a news reel, keeping the audience up to date on what she is releasing and when she is touring etc.




When creating our own website for Yasmin, we are going to use similar layouts to these artists. They show off the artist, in a sexualised way which appeals to women as they are presented as fit and sexy. As well as this we will include links to her soundcloud and social network sites so that her audience can keep up to date of where and when she is performing.

Timeline

Weather check

Artist Inspiration

These are the three main artists, which we are going to develop our artists image around. The traits of their images appeal to both the female and male audience. For women, they are all portrayed as being independent, sexy, strong women, this also appeals to the male audience through the male gaze and being sexy and admirable. Each of these artists have been successful, in the R n B genre through many years this is why we have chosen them to base our artists image on. 

 

Aaliyah-
Was a sexy RnB/HipHop/Soul artist active in the 90's. She was a fashion icon and was seen and portrayed as a male gaze. Her songs revolved around matters of the heart and relationships which is similar to our song and we can see a gap in the market for a soulful young new artist that can be sold through her sex appeal and looks.



Mariah Carey-
A successful artist who is still widely recognised. She is seen as a male gaze even now when she is 44 years old this breaks the conventions that for a artist to be sexy they have to be young. They ways her body is shot in this particular video with the silhouettes and soft focuses are what we would like to re create in our video.



Ciara-
She is a sexy HipHop/Soul artist who is a strong female figure and is expressive with her dancing. This video and "Body Party" have a lot of shot types that we are thinking of re creating. We think that all 3 of these artists have traits that we would like to give our artist we want to shoot her video in a way that would portray her as a male gaze.

Lyrics Anlaysis- "Subtle"

0:00-0:10- Instrumental

Woaaahhh

nooo 

Verse 1- 0:25
Been waiting for you all day long

Been wondering what's taking so long

Can't wait to hear the sound of your voice

as my head hits the pillow

I'm really getting tired of texting

I need to hear from you though 0:51

	Overlaps

 

chorus- 0:50

In wanna laugh chill talk play run

pre-tend that I'm

Right there talk-ing-in-your-ear

1:02

baby lets laugh chill talk play run

pre-tend that I'm

Right there talk-ing-in-your-ear 1:15

1:16

Can we cup cup cup cup cake cake cake cake

cup cup cup cup cake cake cake cake(x3)

1:22, 1:29, 1:35

Verse 2- 1:43

So why have I got you on the phone

Baby  tell me what's been going on

So glad I get to hear your voice

As my head hits the pillow

I really wish that I was there

cause i need to be with you though 2:07

Overlaps

chorus-2:06

Baby lets laugh chill talk play run

Let's pretend that I'm

Right there talk-ing-in-your-ear(repeated x2)

Baby lets laugh chill talk play run

Let's pretend that I'm

Right there talk-ing-in-your-ear

Can we cup cup cup cup cake cake cake cake

cup cup cup cup cake cake cake cake(x3)

3:00-3:12 - End Instrumental


Analysis-
When listening to the song, we was very aware of it's slow pace. This sets the pace in which our video will follow. The beat is very repetitive, allowing us to create repetitive visuals for the audience. During the beginning clicking is heard, this can be used and shown on screen. "Lets chill" suggests the soulful mood of the song, so in the video it will be very calming with easy visuals as well as a narrative. The narrative will not be created to make the audience think much, instead we will stick to a classic narrative so it is easy to follow.

The repeated chorus is most likely going to be used for the conceptual clips, so the verses can be portrayed in the narrative of the star in text not being able to be with someone she loves.

Moodboard

On our mood board, I have used pictures of locations which we are going to use or create, inter textual references from existing music videos and examples of lighting and shots that will be most consistent in our video. The main camera edit as you can see is soft focus. The star in text will be shown as an angel, as we are using a conceptual style of video as well as narrative we will use feathers a lot in our video. The pace of it will be very slow, to challenge the 'busy' city, which we will be using for our location.

23rd September

to present your ideas and influences for how the visual style will look to experiment with advanced cam and edit techniques.

\
Soft focus
Location panning- 0:00, 11:08
Close ups- 11:14
Fades "film"
Shadows- 17:18




Shallow Focus- 0:14
Lens Flare




Bright lighting, white colouring
Shadows
Close ups

Brainstorm

The death of you and me

Noel Ghallagers, 'trilogy' of music videos is a creative way of making a narrative more interesting and retaining his audience. With our own music video we will be using slight symbolism, however the star in text will be lip syncing and therefore more current in the video. This is a way of selling to the audience through creating a campaign, the fact that at the end it says 'to be continued' makes the audience want to listen to the next song and is a way to keep the audience interested. Noel Gallagher has been re created in a new way in this trilogy he isn't the young rebellious english teen he used to be portrayed as he has had an image change to conform to the new target audience.

How to shoot a Performance Bed/Advanced Cam

Individual close up
Focus on Flowers and feathers- film look
Extreme close up- Guitar, Drums, Bird cage
Wild angle- hip hop, shows the setting
Pan across the cage





Handheld camera on the different class of people
Steady on performers
Shallow Focus
Close up on individual members
Group shot
Extreme close ups are used on the narrative in this video
A lot of wide angles

Intertextual references to Chicago
Wide angles
Group shots
Male gaze- close ups

Contact with Artist

We found our unsigned artist through Twitter, and mutual friends. As she is local Yasmin, was the most convenient artist to use. These are our first emails between us and her, discussing the terms and conditions of the video. She gave us permission to use her original song "Subtle".

Video team












Artist










Video Team

Artist

Gaga Album Cover

To complete this we used photoshop. We cut out the glasses from the original cover and cropped and then pasted it around the picture of Morgan wearing sunglasses. We had to transform the adjustments to fit the glasses and widen Morgan's head.